Naming Page Files

To name your page files, always use keyword-rich text. For instance, a page file named www.yourecommercesite.com/keyword-phrase.html is more effective than a URL with numeric variables such as www.yourecommercesit.com/?ID=1234567.

Title Tags

For title tags, be precise and concise and never stuff the tags with extra keywords. Avoid including repetitive content in all tags. For instance, if your e-commerce site sells furniture only emphasise your primary terms in your home page title tag. Do not try to list all the different kinds of furniture you sell.

Google only indexes 10 words in your title and the SERPs (Search Engine Results Pages) only display 64 characters.

Meta Tags

Unique meta tags is a very important component of ecommerce SEO. To develop a search engine-friendly retail website, ensure that the product pages have different titles and descriptions targeting different primary and secondary key phrases. Although it might not instantly improve web results, it will certainly save you from the penalty associated with duplicate content. Also, do not stuff your meta tags with keywords that are not relevant to that specific page.

Meta Tag Description

The meta tag description is often the description that appears on the SERPs so this should be writing to attract your target audience into your website. It should also contain your target phrases but be written in a compelling way. This aspect alone can increase your click through rate.

Next time we will talk about the importance of user friendly features on an ecommerce website.

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This entry was posted on Wednesday, July 8th, 2009 at 9:48 am and is filed under Ecommerce, Search Engine Optimisation (SEO). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.