While designing an SEO-friendly ecommerce website, do not compromise on opportunities you have to foster a closer relationship with your target audience. Incorporate features that could make your e-commerce website more user-friendly and interactive. With the widespread penetration of social media, buyers can share their shopping know-how with other shoppers in a few clicks. Today, customers are also accustomed to the concept of tagging, which empowers them to spread the word. You can also allow your customers to tag products with their own keywords. This helps you obtain new slang or interesting keywords for your products as tags, which you could have never thought of. It also helps you in spreading awareness about your e-commerce website.

Simplicity rules in the world of e-commerce websites. Customers tend to prefer a website where products are just two to three clicks from the home page. A flatter and well-networked website structure also improves your page rank because page rank from your higher level pages passes more easily to your deeper product pages.

Also, if your website features a variety of brands, create a well-optimized landing page for all the brands. This ensures that customers are informed about different products that are offered under a particular brand.

Try incorporating a product feed to keep customers updated about the latest offerings. You can also use them to boost your SEO traffic by submitting the feed to content aggregators. XML-based product feed is accepted by Google Base as are other formats. Gradually, your website with start to feature in Google Base searches which provides another avenue for good quality traffic. Such product feeds are also ideal for getting increased free back links to your product pages.

Next time we will be looking at Off-page Optimisation tips for ecommerce website owners.

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This entry was posted on Friday, July 10th, 2009 at 12:30 pm and is filed under Ecommerce, Search Engine Optimisation (SEO). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.