Good links will get you better rankings.

Great links will shoot you to the top!

Why? Because links are something that search engines use (particularly Google) in order to understand what your pages are about. They are a kind of vote of confidence expressed by one site to another which is why better links have more power to influence your rankings.

Google was invented by a couple of PhD students at Stanford University, Sergey Brin and Larry Page. They decided that one of the ways to distinguish one page from another in terms of its authority on its topic was to base it on a kind of academic model. Academic papers are backed up by citations and in the same way web pages could be backed up by authority links from on-topic sites linking back and providing a vote of confidence in the page’s relevance to its topic.

This is why relevant links are so important and why some links carry more weight than others. Links from authority sites such as government sites and academic institutions carry more weight than commercial sites. Commercial sites that have established their own authority on their topic provide more weighty links than a new website that is still getting bedded in. Getting the only link on a page that is written about a particular topic carries more weight than a links page with tens of links on it.

Do you see how it goes…..?

Generally, the more links you get the better but specifically the more weighty the link, the faster you will get results.