Strategic Internet Marketing improves the website usability of your web pages by testing the user friendliness and search engine friendliness of each section of a web page. Sections such as its header, title bar, toolbar, URL or location, body and footer are tested. This ensures that a balance is maintained between the design and layout, not only amongst the web pages but also within a webpage.
We begin web page analysis from scratch by finding answers to questions including:
- What are the goals of the site from both user and business perspective?
- What are the targeted usability requirements?
- What are the gaps in the existing site so far as web usability is concerned?
- Is there a balance between the layout and design?
The answers decide how attractive the website is to visitors and its state of readiness for search engines.
Why Web Page Analysis
Studies have proved around 90% of the visitors will only wait for a website to load for 4 seconds. In other words, you just have three seconds to grab the attention of your visitors and make them explore your site further. To do that, you need to have perfectly balanced pages where nothing looks out of place or irrelevant.
This is where web page analysis comes in. It is a highly effective method to find out the loopholes in your page and formulate solutions to fix them.
The Importance of Website Usability Testing
Usability testing is the very first thing we do during page analysis to ascertain whether the page is able to capture the attention of its target audience and achieve its main purpose. One must remember that the purpose of the website defines its tone.
For example, depending upon what the website aims to do, the tone can be persuasive or informative or have a strong marketing pitch and so on. We check whether the website’s design, content, programming and marketing are collectively serving that purpose.
Usually, a web site’s usability factors such as catchy headlines, to-the-point information, properly placed call to action etc. are best incorporated into a site during the production process. During usability testing, we review all these factors as well as check whether the targeted keywords have been placed accurately and in the right density. We also review the placement of targeted keywords within the title tag, header tags, meta description and anchor text, your on-page optimisation.
Once the web site’s usability testing is completed, we move on towards understanding how efficiently the website is reaching its target audience.
Web page analysis is a useful tool to test the page from a Search Engine Optimisation (SEO) point of view. Factors such as inbound links, outbound links, user data, and quality of the content have direct bearing on the search engine rankings and must be taken into consideration.
Web page analysis followed by on-page optimisation and backed by thorough SEO competitor analysis and web traffic analysis will make your site ready for top search engine rankings.
Contact us today by calling 0845 838 0936 or emailing us.