Beautifully coloured drop in water

Link building in its current state will soon be a thing of the past. The future is great content and that’s where we’ve been for months at Strategy Internet Marketing. Your site can benefit from a huge range of innovative, ever-evolving micro-creative projects including everything from interactive infographics and online calculators to expert interviews and thought leadership pieces.

But don’t take our word for it. Browse the examples below of amazing micro-creative content marketing we’ve completed for our clients and see for yourself how we can bring your website into contemporary internet marketing.

case studies

online calculators – luma lighting

Luma Lighting Micro CreativeContent marketing doesn’t just mean big, graphically amazing pieces that instantly make you say “wow!”. They also include tools so useful that people wonder how they lived without them. And this is what we were asked to create. With energy saving at the top of most people’s priorities we were tasked with creating a dynamic, online calculator to make people aware of how much money they could potentially save with more efficient lighting.

Launched in January 2013, this nifty tool not only calculates how much your future lighting set up will save you based on the type of lights you currently have, the amount of bulbs and what you might upgrade to – but also tells you how many cups of tea you could make with all that spare energy.


interactive online calendars – school stickers

Spring Micro Creative Calendar LogoCalendars are a great way to forecast interesting events or get people to think about things they could try on particular days – like recipes or days out. We were tasked with creating an appealing interactive calendar to show people what’s going on in the spring months and how families with young children could get involved.

The result is a useful, engaging and exciting calendar that describes monthly events that are perfect for kids to both learn about and take part in. Whether it’s drawing the solar system for World Science Day or writing funny limericks for World Poetry Day this calendar is a great piece of content, adding so much value beyond their normal pages.


infographics – dr fox

Doctor FoxErectile dysfunction is a sensitive topic and not one that can generally be broached with the same brand of humour the internet is famous for. We were tasked with creating a graphic that raised awareness of the lifestyle choices which can have an impact on being able to achieve and maintain an erection.

Balancing the difficulty of keeping it light hearted while also tackling a serious issue, we produced a cartoon-based graphic highlighting the dangers of drink, drugs and smoking on erection function. The campaign generated over 4,000 visits to the page, as well as 19 links from sites as high as 85 Domain Authority. To read more about this campaign click on our case study.


To see how we can achieve the same great results for your company, please don’t hesitate to call us on 0845 838 0936