Link building works because the number and quality of links that point to a website directly affect the level of traffic you will receive.
Consistent and well structured SEO link building campaigns such as those offered by Strategy will raise online visibility, improve search engine rankings and organically increase the number of visits to your website.
SEO Link Building Methods
See below for a list of our key link building techniques, and click on the links for a complete run down of what’s included.
Creative Link Building
We fully understand that each business is unique, with distinctive customers, products and needs. We reflect this in our creative link building methods by creating tailor-made projects for our clients.
Our goal for these projects is to get people talking on the social networks about your business, getting involved, and sharing your content, giving you the spirited edge you need to leave your competitors behind.
Find out more about creative link building
We have a great team of in house writers ready to produce brilliant content. Guest blogging is a fantastic way to get this content out there. By submitting the content that we’ve written in-house to existing blogs, with existing traffic, we can provide links back to your site from both relevant and high quality sources.
By communicating with blog owners via our outreach team, we can get great content posted onto these sites. The links we get from these come from domains with a higher page rank, making the links are more valuable for search engines, there’s also an added element of shareability because of the quality of the content.
Find out more about guest blogging
Forum Posting / Blog Commenting
Get your business involved with the target audience. Online communities stretch far and wide, and the people you’re trying to reach will be there somewhere.
On your behalf, we research and find these relevant communities and join the discussion on the blogs and forums. This is a great way to build up relationships with audience and due to a relatively high Page Rank that certain blogs enjoy; it’s also a quick way to get quality links back to your site.
Find out more about forum posting and blog commenting
There’s a huge range of directory sites across the internet on almost any subject. We’ve researched the best so that we can submit client links to these sites, gaining valuable and one-way links back to your site.
The range of directory sites we submit too range from the specific, to the more general. These links all help in improving search engine indexing.
Find out more about directory submissions
Sites with a physical presence such as a storefront, warehouse, or office benefit from Google+ Local listings as they are more likely to appear near the top of the results when somebody does a location based search.
The Google+ Local listing can be optimised to ensure not only the best possible success in search results but to encourage the user to visit your website once they have seen your Google+ Local page.
Find out more about Google+ Local
There are many sites which sell links, these sites usually have a Google Page Rank of 5 or higher. You agree to pay a certain amount per month for a defined period and they will put up a link to your site. This can be an effective method for boosting traffic in the short term but if the search engines suspect you have paid links they will devalue them permanently. If they can prove you have paid links they will ban your site, making this an expensive exercise.
As such we don’t recommend or practice this method or link building and instead concentrate our efforts on natural link building.
Working with Strategy
To learn more about link building services from Strategy Internet Marketing, contact us or call 0845 838 0936.