PAY ON RESULTS CRO offers Clients a unique service; we will improve your existing conversion rate or you don’t pay us a penny. Sound good?
What is Conversion Rate Optimisation?
Conversion rate optimisation looks at the experience users have on your site and our in-house experts (one of whom has beaten Google into 2nd place in a CRO competition) will work closely with you to get the best out of your site and the visitors it attracts. The work we will carry out includes:
- Design and Art Direction – Does the site visually tell the story you want to tell, do the images and fonts used fit with the services and products you have on offer and reflect your target audience. Will the target audience respond to the colours used on the site?
- On-Site Navigation – Are there links where there need to be links? Is the navigation logical and easy to use?
- Usability testing – We will review usability from the checkout process through to your search function. The tests will be written by our in-house experts but carried out by ordinary people, ensuring that you get a true view of what works on your website.
Video Explaining Pay on Results CRO (Conversion Rate Optimisation)
How does PAY ON RESULTS CRO work?
At the beginning of the contract we will use your existing conversion rate as a baseline. We will then work on the site to improve this conversion rate, only charging you when the conversion rate improves.
The perfect thing about this is that you only start to pay us for our work, when you are making more money. If we don’t deliver you more sales you don’t pay us a penny. The perfect no win no fee solution.
who does pay on results cro suit?
Pay on Results CRO suits most types of companies, however new businesses and websites or those with less than £500,000 in annual sales may be subject to a minimum monthly fee or a variance in terms.
Why not give it a try? What have you got to lose?
To start work on your website we will need:
- Access to your Google Analytics account
- Ecommerce tracking switched on in Google Analytics
SEO is becoming more about enhancing the experience of the user in order to improve conversion rates. And that’s what pay on results CRO is all about. Except, with us, you only pay when you actually start making more sales.
Kath Dawson, Director
Contact us today or call 0845 838 0936 to discuss how Strategy can make you more money!