Your business isn’t one of a kind. If it was, you wouldn’t be here trying to find out how you can make it stand out. Chances are you’re competing against hundreds if not thousands of companies in the same space. It can be tough.
However, with a well thought out Pay-Per-Click strategy, you can not only get your business noticed, but stand way out in front.
At Strategy Internet Marketing, we’ve been running successful PPC strategies for years. Over that time, we’ve learnt exactly what it takes to get your company traffic and conversions for the phrases that make you the most money. And you can place this confidence in us because you only pay us if it works.
It’s guaranteed ROI.
If you already have Paid Search
Maybe you’ve tried paid search and it’s not working or maybe your struggling to control your spend, running out of budget without really seeing any conversions. Don’t panic. Just get in touch.
Here at Strategy we’ll conduct a full audit, investigating:
- Current campaign structure
- Campaign settings
- Ad copy
Once we know what your aims are for monthly budgets, target CPAs and ROI, we’ll restructure each campaign into different groups, utilising multiple ad copy messages to test and identify which performs the best for your services.
Then it’s just a case of optimising it to encourage the best ROI and CPA possible.
If you’ve never tried it
If you’ve never run a pay per click campaign and you’re unsure how to start, we can help. Our first priority is identifying what you want to get from the campaign in terms of ROI, CPA and a monthly budget.
Then, after extensive keyword research and campaign building, we go through a period of rigorous testing and monitoring. This way we can ensure that you get the highest ROI for the lowest CPA.
You’re dealing with the experts
The aim with any PPC campaign is to increase the performance of your site. To do this we don’t just choose keywords randomly and hope for the best. Here’s what we do:
- Increase relevancy throughout the account
- Day parting and bid parting
- Landing page testing
- Keyword match type audit
- Multiple ad copy message testing
- Full negative audit
- Extensions audit of your site links, social and products
It’s all about the quality score
There’s a big difference between PPC and SEO. With SEO you’re aim is to build content and increase your site’s presence in the SERPs. But PPC is much simpler. And faster. Each keyword used in paid search is given a quality score out of 10. The higher the score, the higher your site appears in the paid listings.
The concept might sound simple. But because it is based on a number of factors, including ad copy relevancy, destination page relevance and relevancy to keywords within the group, getting that quality score can be difficult.
That’s where we come in. At Strategy our aim is to achieve at least 7 out of 10 for generic terms and 10 out of 10 for your brand. By doing this your rankings will go up but your cost per click might not, which means it’s cheaper for you.
Find out more
Interested what you should be looking for from a paid search agency? Check out these resources for more information on Pay Per Click.
To find out how Strategy can help your PPC campaigns generate you more revenue check out our Pay on Results page or call now on 0845 838 0936