Search Marketing

As a modern company you need search engine optimisation (SEO). But even if you know this, it can be tough to know where to start. The industry moves so fast that only a year ago article marketing was normal. Two years before that it was link swapping. But as Google gets smarter, thin content and poor quality will just not cut it any more.

At Strategy we’ve known this for years. That’s why our practises have always been leading the field, rather than following it. And because of this, Google updates like Panda and Penguin, which devastated other agencies, barely fazed our clients.

These techniques are at the forefront of modern SEO and not only help to build your site’s profile in the search engines but also brand awareness with your target market.

strategies that lead the field

A great SEO strategy which focuses on the real objective of the client is the key to a successful campaign. But the methods to accomplish this strategy need to be holistic. Focusing too much on guest blogging for example may be great at first, but will soon lead to diminishing returns.

Here we apply a wide range of techniques all working towards the client’s target – whether that’s an increase in traffic, revenue or conversions.

Content Marketing – No one is going to link to dry blogs or limp infographics. Your site needs refreshing, engaging and interesting content that people want to read and talk about. That’s when they’ll share it and that’s when your brand gets noticed.

Digital PR – An emerging field that taps into two crucial areas of Google interest: entities and co-occurrence. By combining well optimised content with media interest, your brand is pushed into the spotlight, generating awareness, trust and traffic.

Blogger Engagement – Sometimes you know you have a great product or service, but just don’t know how to get it out there. Blogger engagement makes those connections with key influencers for you – getting your stuff right to your target audience.

how does it work?

  • Dedicated campaign manager
  • 100% clear and concise reporting
  • Bespoke strategies created with your main business objectives in mind
  • Leading, constantly adapting Google-proof strategies
  • Pay on Results pricing – only pay more if your site performs
  • 40+ in-house SEO professionals supporting your campaigns

the core stuff

So much goes into your campaigns that helps to both improve your site for users and search engines. This all comes as standard with our SEO packages. Click to read more about:

become an seo reseller

If you don’t have the time or the resources to begin pushing forward with content marketing, become an SEO Reseller with Strategy and we’ll take care of that for you. And by doing it all under your branding, the kudos stays with you.

For more information on any of the strategies above or to find out how we can drive forward your campaigns, call us on 0845 838 0936.