DavidExercise warrior and PPC Account Manager, David Mooney, has defied doctors by running a half marathon in 2 hours and 17 minutes despite being so unfit he’s barely alive.

When asked his secret, Moons said, “I gave up smoking five days ago and went for a run once. It’s all about pacing yourself.”

The day after the run, Moons was walking like he’d been sat on by a buffalo, but said he felt great about helping to raise over £500 for charity alongside his friend Ben Holmes through the generosity of his family, friends and colleagues.

When asked if he would do it again, he said, “No.”

Running champion and Office Manager, Cheryl Downs, who ran the same marathon in 1 hour and 51 minutes said, “I only lapped him twice, but then I did stop for a carvery half way round.”

There is still time to donate money to the charity. Visit this link and be extremely generous.

Team Meeting on Onesie DayThe Strategy team decided the only way to beat the cold snap this week was to stage a “onesie day”.

Staff put in a full-day’s work whilst wearing their cosy one-piece romper suits from home.

The comfy outfits have become a hot fashion must-have over the last year, and even deputy prime minster Nick Clegg has confessed to wearing his own onesie at home.

But Strategy’s sales director Stephanie Iles – who stayed snug in her chic leopard print onesie – said it was quite startling to see some of the bizarre onesie styles worn by colleagues.

She says: “You’d never guess that otherwise sensible and sober-minded colleagues are sitting at home in a Tigger or penguin onesie. I don’t think I will ever look at them the same way again.”

Strategy staff paid a fiver towards a good cause for the privilege of wearing their onesies on the day, collecting £100 for Bristol charity One25, which reaches out to vulnerable women trapped in street sex-work.

One25 fundraiser Louise Willott praised Strategy’s onesie event: “I loved the creativity and fun of it and we thank the Strategy team for thinking of us.  Their gift will make a big difference as £100 can provide a meal and hot drink for 40 malnourished women or pay for four women to be taken to their first appointment for drug treatment.”

Strategy director Kath Dawson said: “It was fun for us to enjoy such a cosy day in work during this awfully cold weather, and so great we could make a donation to such a worthy cause as One25.”

All Terrain CyclesOnline bicycle retailer All Terrain Cycles has recruited Strategy Internet Marketing to boost its online performance.

The Yorkshire-based company is one of the UK’s top providers of bikes, accessories, components and clothing.

Strategy sales director Stephanie Iles says: “All Terrain has a brilliant well-designed online platform which is helping them establish a major presence in the booming bicycle sector.

“Their store in Shipley is probably the biggest in the north of England, with a range of 1,000 bikes. They are now very keen to increase their online branding.

“Strategy’s remit is to help All Terrain extend their digital reach with the target of dominating more and more search results for their extensive range of products. There is massive potential for Strategy to help them in many ways.”

Some of the Strategy TeamYear on year growth of 25 per cent has been achieved by Strategy Internet Marketing.

Executive chairman John Courtney says the company’s fantastic growth over the past year is testament to Strategy’s reputation for delivering results.

John says: “We are so pleased to record such a big lift in our numbers during the last 12 months. This is proof that Strategy is now recognized as one of the leading providers in our sector and the biggest digital agency in the west of England.

“Our growth is also due to the fact that more and more business leaders are taking their online performance seriously. It is hard to ignore the growing gaps on the High Street which are tombstones to those brands which failed to invest sufficiently in digital.

“We look forward to delivering more success for our clients during 2013 and being ever more innovative and creative in our approach.”

Chris Fielden

A top executive at Strategy Internet Marketing is making a big name for himself in the world of creative writing.

Operations Director, Christopher Fielden, has won first prize in a short-story competition staged by the prestigious Writers’ Forum magazine.

Chris, who was a freelance journalist before joining Strategy in 2010, submitted a story entitled “Devil’s Crush” about a solder who lost his legs trying to save a mother and child during a grenade attack on his unit in Afghanistan.

His story earned him an £300 cheque from the magazine. Chris has also had a full-length crime novel published, called “Wicked Game” which is now available online at Amazon.

Chris says: “I am so pleased to see my writing being recognised. It is something I greatly enjoy doing in my spare time.”

Strategy’s Executive Chairman, John Courtney, says everyone at the company is proud of Chris’ achievements. John adds: “As well as being a brilliant Operations Director, Chris is also an extremely creative person. We all enjoy reading his work and it is great to see him winning acclaim.”

Read more about Chris’s writing at christopherfielden.com


You’ll be sure of a big surprise if you visit the Strategy Internet stand at the eCommerce Expo 2012.

You will find a life-size panda bear – all tied up and totally subdued.

The totally tamed bear is Strategy’s way of illustrating the company’s mastery of the latest update to Google’s search criteria, also known as Panda.

The panda update gives higher priority in Google search results to real content, and downplays websites pumping out “thin” content or content which has been scraped or aggregated from other online sources.

Strategy’s Executive Chairman John Courtney hopes their panda will attract a lot of attention at the eCommerce show. He says: “We are confident our panda will raise a few eyebrows and spark lots of interaction and interest in our services.

“At Strategy we have taken Google’s panda changes really seriously. We have been honing and adapting our response over the last 18 months, which has brought enormous benefits to our clients.

“We have been saying for years that original creative content is the best strategy for achieving success in SEO and the panda update was a total vindication of our methods.

“We look forward to introducing our totally tamed panda to lots of potential clients at the eCommerce show.”

To find out more about how Strategy can help you tame Panda visit our Google panda and penguin guide.


Strategy Internet client Alert Electrical has given its backing to an international photography competition to boost its SEO performance.

Alert Electrical is one of the UK’s biggest wholesalers, distributors and suppliers to trade and retail of discounted electrical supplies.

Strategy proposed a photo competition with six categories – sun, wind, fire, rain, lightning and nature in monochrome reflecting Alert’s various product ranges such as lighting and showers.

The competition was the brainchild of Strategy client manager David Langdale and outreach executive Estelle Puleston.

David says: “Alert is both a B2B and B2C company so it was vital for Alert to start establishing a presence on consumer platforms, and we targeted photography because there are few bigger hobbies.

“We will promote the competition massively on photography forums and social platforms like Facebook, so we are confident of a big response.

“There will be a main prize of a £250 voucher for Jessops. We are also pleased to announce that the main judges will be top nature photographers Robert Glenn Ketchum and Daniel J Cox.”

Strategy executive chairman John Courtney said the competition was typical of the creative and innovative approach needed in today’s highly competitive SEO sector.

John adds: “Alert are a brilliant client and totally took on board our advice for the photo competition which we have very creatively linked to their products. David and Estelle also deserve a big pat on the back for this fabulous idea.”


Strategy Internet Marketing has won a major SEO contract with TUI Travel PLC, one of the world’s leading leisure travel companies.

TUI Travel PLC owns 250 trusted travel brands in 180 countries, serving more than 30 million customers worldwide.

In the UK, TUI Travel PLC brands include Thomas Travel and Laterooms.com.

Strategy will be working on TUI Travel PLC’s brand, Hotelopia.com, which is an online booking service to help independent travellers find and book hotels in the easiest and safest way and at the best price, whether travelling for business or pleasure.

Strategy Executive Chairman John Courtney says winning the TUI Travel PLC contract was a major coup for the company.
He says: Tui are an enormous worldwide organisation but at Strategy we have the manpower and resources to offer companies of any size an unbeatable service.”
“TUI were attracted by our “pay on results” offer, which sets us apart from all other SEO companies in the UK. We look forward to delivering outstanding results for TUI and the Hotelopia brand.


Three more interns at Strategy Internet Marketing have won full-time positions with the company.

Executive Chairman John Courtney was delighted to break the good news this week to Jimmy MacGregor, Susannah Plomer and Uday Deshmukh.

All three joined the company’s paid internship training programme nine months ago.

John says: “We are extremely pleased to bring them on board permanently, they have done so well during their training, which we believe is the best in the business. All of them are now real assets to the company and delivering great service for our clients” Continue Reading


Hay Group, the global human resources management consulting firm, has handed its SEO account to Strategy Internet Marketing.

Hay Group has 2,600 employees working in 85 offices in 47 countries. It describes its services as developing talent, organising people to be more effective and motivating them to perform at their best.

Hay created and owns the most widely used job evaluation methodology in the world, used in over 8,000 organisations worldwide.

Strategy Executive Chairman John Courtney says the global reach of Hay is a perfect fit for Strategy’s multi-lingual resources. He says: “We have a number of native speakers in foreign languages in house, which is absolutely vital to delivering effective search success in other territories. We are confident of delivering outstanding results for Hay and we are extremely pleased to have won the business of a company of this stature.

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