fleet street executive joins strategy

Former national newspaper journalist Graham Parker has joined Strategy in the new role of Creative Promotions Manager.

Graham worked for 20 years in national media, holding executive positions on several national newspapers including The Sun and News of the World. He has also launched and edited his own national publications.

During his career in “Fleet Street” Graham worked closely with many national media personalities including Piers Morgan, Kelvin Mackenzie and Rebekah Brooks who actually began her meteoric career as Graham’s secretary.

Graham says: “You could see from day one she had an incredible future as she was so highly organised and effective, plus she had lashings of lethal charm.”

Piers Morgan was also someone Graham greatly admired. “To this day I have never seen such a highly productive journalist as Piers, “ says Graham. “He would be bashing his keyboard non stop all day, and everything he wrote was instantly ready for publication, which you can say of very few writers.”

But Graham says the highlight of his journalistic career was working with Sun editor Kelvin Mackenzie: “He was an incredibly dynamic and creative boss and not the ogre you would think. Kelvin was actually very approachable and his office door always open; unless, of course, he was being briefed about some scandalous scoop!”

At Strategy, Graham will help clients win more links and exposure on national news websites which are highly ranked by Google and have huge online audiences.

Graham says: “I am delighted to be joining Strategy. It is such a dynamic and creative company where ideas and innovation are very highly valued.”

Strategy’s executive chairman John Courtney says: “We are confident Graham will be a valuable member of our team. His experience of the national press will be invaluable in helping our clients win exposure on these huge platforms.”