Strategy Internet Marketing is celebrating the fifth anniversary of its “pay on results” SEO service.

The service was launched during the 2007 Ecommerce Exhibition in London and struck an instant chord with visitors to Strategy’s stand at the exhibition, says Strategy’s Executive Chairman John Courtney.

“We knew we were onto a winner straight away. The response from potential clients was superb. There was an explosion of interest.

“The overwhelming feedback was that clients were fed up paying agencies large fees without any guarantee of results. We were saying, ‘We’re experts at this, let us take the risk’ and they loved it.”

Strategy has grown to 40 employees on the back of its “pay on results” service and is now one of the biggest SEO agencies outside London, working for major brands like Lloyds Bank and TUI Travel PLC who own major brands like Laterooms.com and Thomson Travel.

Strategy has expanded its Pay on Results SEO offer, and now offers Pay On Results Pay Per Click and Pay on Results Conversion Rate Optimisation.

John adds: “We are firmly committed to our pay on results business model and we look forward to making more surprising innovations in our sector.”

Happy 5th Birthday to Strategy's "Pay on results" service by