major bike retailer joins strategy

Online bicycle retailer All Terrain Cycles has recruited Strategy Internet Marketing to boost its online performance.

The Yorkshire-based company is one of the UK’s top providers of bikes, accessories, components and clothing.

Strategy sales director Stephanie Iles says: “All Terrain has a brilliant well-designed online platform which is helping them establish a major presence in the booming bicycle sector.

“Their store in Shipley is probably the biggest in the north of England, with a range of 1,000 bikes. They are now very keen to increase their online branding.

“Strategy’s remit is to help All Terrain extend their digital reach with the target of dominating more and more search results for their extensive range of products. There is massive potential for Strategy to help them in many ways.”