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You’ll be sure of a big surprise if you visit the Strategy Internet stand at the eCommerce Expo 2012.

You will find a life-size panda bear – all tied up and totally subdued.

The totally tamed bear is Strategy’s way of illustrating the company’s mastery of the latest update to Google’s search criteria, also known as Panda.

The panda update gives higher priority in Google search results to real content, and downplays websites pumping out “thin” content or content which has been scraped or aggregated from other online sources.

Strategy’s Executive Chairman John Courtney hopes their panda will attract a lot of attention at the eCommerce show. He says: “We are confident our panda will raise a few eyebrows and spark lots of interaction and interest in our services.

“At Strategy we have taken Google’s panda changes really seriously. We have been honing and adapting our response over the last 18 months, which has brought enormous benefits to our clients.

“We have been saying for years that original creative content is the best strategy for achieving success in SEO and the panda update was a total vindication of our methods.

“We look forward to introducing our totally tamed panda to lots of potential clients at the eCommerce show.”

To find out more about how Strategy can help you tame Panda visit our Google panda and penguin guide.

Strategy Internet client Alert Electrical has given its backing to an international photography competition to boost its SEO performance.

Alert Electrical is one of the UK’s biggest wholesalers, distributors and suppliers to trade and retail of discounted electrical supplies.

Strategy proposed a photo competition with six categories – sun, wind, fire, rain, lightning and nature in monochrome reflecting Alert’s various product ranges such as lighting and showers.

The competition was the brainchild of Strategy client manager David Langdale and outreach executive Estelle Puleston.

David says: “Alert is both a B2B and B2C company so it was vital for Alert to start establishing a presence on consumer platforms, and we targeted photography because there are few bigger hobbies.

“We will promote the competition massively on photography forums and social platforms like Facebook, so we are confident of a big response.

“There will be a main prize of a £250 voucher for Jessops. We are also pleased to announce that the main judges will be top nature photographers Robert Glenn Ketchum and Daniel J Cox.”

Strategy executive chairman John Courtney said the competition was typical of the creative and innovative approach needed in today’s highly competitive SEO sector.

John adds: “Alert are a brilliant client and totally took on board our advice for the photo competition which we have very creatively linked to their products. David and Estelle also deserve a big pat on the back for this fabulous idea.”

Strategy Internet Marketing has won a major SEO contract with TUI Travel PLC, one of the world’s leading leisure travel companies.

TUI Travel PLC owns 250 trusted travel brands in 180 countries, serving more than 30 million customers worldwide.

In the UK, TUI Travel PLC brands include Thomas Travel and Laterooms.com.

Strategy will be working on TUI Travel PLC’s brand, Hotelopia.com, which is an online booking service to help independent travellers find and book hotels in the easiest and safest way and at the best price, whether travelling for business or pleasure.

Strategy Executive Chairman John Courtney says winning the TUI Travel PLC contract was a major coup for the company.
He says: Tui are an enormous worldwide organisation but at Strategy we have the manpower and resources to offer companies of any size an unbeatable service.”
“TUI were attracted by our “pay on results” offer, which sets us apart from all other SEO companies in the UK. We look forward to delivering outstanding results for TUI and the Hotelopia brand.

Three more interns at Strategy Internet Marketing have won full-time positions with the company.

Executive Chairman John Courtney was delighted to break the good news this week to Jimmy MacGregor, Susannah Plomer and Uday Deshmukh.

All three joined the company’s paid internship training programme nine months ago.

John says: “We are extremely pleased to bring them on board permanently, they have done so well during their training, which we believe is the best in the business. All of them are now real assets to the company and delivering great service for our clients” Continue Reading

Hay Group, the global human resources management consulting firm, has handed its SEO account to Strategy Internet Marketing.

Hay Group has 2,600 employees working in 85 offices in 47 countries. It describes its services as developing talent, organising people to be more effective and motivating them to perform at their best.

Hay created and owns the most widely used job evaluation methodology in the world, used in over 8,000 organisations worldwide.

Strategy Executive Chairman John Courtney says the global reach of Hay is a perfect fit for Strategy’s multi-lingual resources. He says: “We have a number of native speakers in foreign languages in house, which is absolutely vital to delivering effective search success in other territories. We are confident of delivering outstanding results for Hay and we are extremely pleased to have won the business of a company of this stature.

Strategy Internet Marketing has reached 40 members of staff on the payroll for the first time.

New client manager Holly Hayman brought the company’s number of employees up to 40 when she joined Strategy this month.

Holly, 22, previously worked as a client manager at Yell. She is a graduate of Bath Spa University where she studied English Literature and Creative Writing.

She says: “Strategy is such a fast-growing company I am surprised they noticed, but the firm has an amazing eye for detail in everything it does so I should have known.

“I am so pleased to have won a position at this fantastic company. It is such an exciting place to work and I have never known such a dedicated attitude to customer service. I am extremely proud to work here and honoured to be the 40th member on the team.”

Strategy Executive Chairman John Courtney presented Holly with a bottle of champagne and said: ”Holly is a brilliant new appointment and we’re so proud she has brought our numbers up to 40.

“We have doubled in size each year for the last three years, and I suppose it won’t be long when it will be impossible for me to remember everyone’s first name, which is a little daunting.

“Our numbers make us a major player in the SEO sector and we are the biggest agency in the west of England by some margin. You need a big team to do this work effectively and we’re so pleased more and more companies realise this.”

Strategy Internet Marketing has won an SEO contract with Hardware.com, who deliver IT products, solutions and services to businesses ranging in size from 5 to over 10,000 users.

The fast-growing Gloucestershire-based company supply almost any type of networking hardware and software; with services ranging from ad-hoc consultancy, support and training through to fully managed IT systems.

Strategy’s Sales & Customers Services Director Stephanie Iles says Hardware.com are typical of the type of company Strategy is now attracting due to their “pay on results” offer.

Stephanie says: “Hardware.com are exactly the right sort of company, with a massive range of products available for purchase online, who will benefit extraordinarily from our pay on results service. We will be working very closely with them to maximise their online potential and significantly increase the flow of customers through their store.

“Because our fees our based on results, our team at Strategy is very highly motivated to deliver outstanding sales success for all clients. We look forward to working with Hardware.com for many years to come.”

Strategy Internet Marketing is celebrating the fifth anniversary of its “pay on results” SEO service.

The service was launched during the 2007 Ecommerce Exhibition in London and struck an instant chord with visitors to Strategy’s stand at the exhibition, says Strategy’s Executive Chairman John Courtney.

“We knew we were onto a winner straight away. The response from potential clients was superb. There was an explosion of interest.

“The overwhelming feedback was that clients were fed up paying agencies large fees without any guarantee of results. We were saying, ‘We’re experts at this, let us take the risk’ and they loved it.”

Strategy has grown to 40 employees on the back of its “pay on results” service and is now one of the biggest SEO agencies outside London, working for major brands like Lloyds Bank and TUI Travel PLC who own major brands like Laterooms.com and Thomson Travel.

Strategy has expanded its Pay on Results SEO offer, and now offers Pay On Results Pay Per Click and Pay on Results Conversion Rate Optimisation.

John adds: “We are firmly committed to our pay on results business model and we look forward to making more surprising innovations in our sector.”