Strategy Internet client Alert Electrical has given its backing to an international photography competition to boost its SEO performance.

Alert Electrical is one of the UK’s biggest wholesalers, distributors and suppliers to trade and retail of discounted electrical supplies.

Strategy proposed a photo competition with six categories – sun, wind, fire, rain, lightning and nature in monochrome reflecting Alert’s various product ranges such as lighting and showers.

The competition was the brainchild of Strategy client manager David Langdale and outreach executive Estelle Puleston.

David says: “Alert is both a B2B and B2C company so it was vital for Alert to start establishing a presence on consumer platforms, and we targeted photography because there are few bigger hobbies.

“We will promote the competition massively on photography forums and social platforms like Facebook, so we are confident of a big response.

“There will be a main prize of a £250 voucher for Jessops. We are also pleased to announce that the main judges will be top nature photographers Robert Glenn Ketchum and Daniel J Cox.”

Strategy executive chairman John Courtney said the competition was typical of the creative and innovative approach needed in today’s highly competitive SEO sector.

John adds: “Alert are a brilliant client and totally took on board our advice for the photo competition which we have very creatively linked to their products. David and Estelle also deserve a big pat on the back for this fabulous idea.”

Photo competition sparks client's backing by