white hat

Online consumers are different from offline consumers. They might be the same people, but the screen and the distance make a huge difference to the way they approach your product, and the ways in which you can approach them.

Consumer psychology is a broad sub-category of psychology, and one which offers as many direct, useful insights as it offers broad, abstract philosophical questions. It covers questions of choice, ethics and free will, but can also explain which colour iPhone you should be promoting on the front page of your eCommerce site.

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Runners - Thomas King - 26.11.12

Usability testing can be an invaluable tool in the arsenal of a digital marketer and web designer.

Get it right, and it can provide solutions to problems that you didn’t even realise existed. But get it wrong and you may end up making unnecessary changes that could negatively impact the performance of your website.

Here are my top tips for getting usability testing right, including some simple things that you need to avoid in order to get the most out of what can be a vital activity. Continue Reading

lightbulb

Q: How many designers does it take to screw in a light bulb? A: Why a lightbulb?

The question above provides the perfect illustration of what design thinking is all about.

Although difficult to get your head round at first, once you do, it opens up a world of possibilities for business and brand development that you would never have considered before. Continue Reading

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