For a multi-billion dollar business Google’s motto couldn’t be simpler: “Don’t be evil”.
When you’ve been stung by an update it’s hard to know if this is true, but their top priority is and always has been their “customers”, the searchers and getting them the best results. In this post I’ll go over who won and who lost in this year’s major updates. Continue Reading
Don’t stand out for the wrong reasons!
As a growing business, we interview A LOT of people, so we see hundreds of CVs! This means we are fairly well qualified to advise on positive ways to stand out from the crowd.
So many people trip themselves up by getting the basics wrong, it is astounding how many people send in CVs that appear to have been thrown together at the last minute, or fail to prepare for an interview. Continue Reading
One of the things I absolutely love about digital marketing is the ever-changing face of things. Being kept on my toes and having to do a complete 180 at least once a month is a challenge I enjoy and thrive on.
One area which has piqued my interest recently is how technology is progressing at a rate that is going to completely annihilate everything we think we know about search over the next few years. We’re going to be fed into a new world of search with tech loaded clothing, tablets and Google following us everywhere we go! Continue Reading
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