This is the second post in a two-part series on helping digital marketers and website owners develop a framework for an effective content marketing strategy. It will make most sense if you have read part one, which covers the essential stage of preparation in detail.
The short answer is: more than you’d think.
You might be ticking boxes left right and centre when it comes to ‘traditional’ SEO practices, but have you considered working with bloggers?
For many brands, the blogging community is still an untapped resource when it comes to the marketing of their products, but this growing sector shouldn’t be overlooked. Read on to find out why blogging is so influential online and how getting the right blogger on board can make or break your brand… Continue Reading
If you work in digital marketing or own a website then this post is for you. It’s the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content, and it’s not that hard to create great content. It is, however, not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill, so if you want to increase your know-how and get better results have a read of this.
Today will mark the sad occasion of my last newsletter. Like the inevitability of Miley Cyrus’ staggering array of public outbursts leading to rehab, there’s only so many times you can challenge people on the street to tiger bread fencing matches before you’re carted off in a white van.
While I’m still allowed to be near a computer, however, I might as well bring you up to speed on recent events in SEO. Although the handcuffs make it difficult to type, you can expect offensive defence from Bing, a new animal update from Google and a crazed popcorn fan. Continue Reading
There are many things that, while socially unacceptable, are fairly enjoyable pastimes. And it would appear that attempting to write a newsletter in Jamie’s Italian while dressed in a morph suit listening to Harry Potter audio books is one of them.
Luckily for me though, Prezzo’s were not nearly so picky. So read on for updates on Google’s latest exploits, as well as an exciting look into the future of remote meetings. Continue Reading
Pit Justin Bieber, the latest pop sensation, against forty of the world’s leading scientific researchers, commentators and celebrators in a Twitter follower battle. Who do you think comes out on top? Surely science? Actually, Bieber wins by over 9 million followers.
That’s right. When it comes to popularity on the social media circuit, the whiney purveyor of pop cheese beats the globe’s distinguished physicists, cosmologists and exponents of quantum mechanics hands down. Continue Reading
MozCon is the worlds #1 inbound marketing conference with 1300 attendees from around the globe and thousands more checking in to hear the latest trends and advice on inbound marketing. With so much change in the online marketing industry recently its essential to keep up to date and share the amazing facts, figures, processes and tools that are being discussed and recommended. Continue Reading
I was recently emailed by a family friend asking for some help with his website optimisation. These were his words:
“We really need to be coming up at the top of the rankings on the first page (obviously) when certain basic searches are entered into Google for our products.
I’m not too shabby when it comes to tags, meta-tags, keywords etc – it’s just the implementation of it that leads to results which confuses me!”
It struck me that, while we as an industry hurtle along down a rapidly evolving motorway, we might be leaving those without a savvy SEO agency struggling to even start, let alone keep up. Continue Reading
Hindsight is a wonderful thing but, honestly, I wish I’d had the benefit of what I know now two years ago – it would have saved so much wasted time.
Talking to others who do a similar role to me (agency owner, director, creative content marketer), they too have had similar experiences. I find this oddly reassuring, a relief to know that the roller coaster of content marketing hasn’t been a solo ride. Continue Reading
For a multi-billion dollar business Google’s motto couldn’t be simpler: “Don’t be evil”.
When you’ve been stung by an update it’s hard to know if this is true, but their top priority is and always has been their “customers”, the searchers and getting them the best results. In this post I’ll go over who won and who lost in this year’s major updates. Continue Reading