SEO, over the time that I’ve been working on it, has changed drastically. Back in the mists of time, it was fairly easy to simply create a site, get the title, meta keywords and description tags right, have OK content and you’d rank. Nowadays it’s somewhat more complex.
There’s various aspects that haven’t been traditionally considered part of SEO which have absolutely become part of it. Over a series of posts, I’m going to deconstructing each of these and looking at what needs to be taken in to account as part of it. Continue Reading