The way that individual websites are designed may not seem to have anything to do with how the majority of users are directed to that site – or rather, how the design can impact on SEO – but the influence that search engines like Google have as gatekeepers to content is substantial and not always visible at surface level. Here’s what your business needs to know about Google’s updates in terms of your web design.
It’s that time of year again.
The annual SEO land-grab for valuable new-year real estate is in full swing, with everyone offering their predictions for the year, whether we asked them to or not. Some of these articles are fantastic; wry, sly and intelligent. Many more are… less good. Or at least, less interesting.
You don’t have time to read through every prediction list out there, so here’s what we think about the most common types of SEO prediction for 2014.
It’s Google+’s 2nd birthday.
All the other social media players are at the party: Facebook’s drunk again, Twitter’s got over-excited and won’t stop talking, while LinkedIn is working the room in a business suit. But what about the birthday boy?
At the grand old age of 2, what will Google+ be doing on its birthday – throwing its toys out of the pram or gloating from the top of a pile of presents? Continue Reading
It’s a slow week for SEO. And, in an industry where we’re used to changes at an alarming pace, newsletter editors can get a little bit desperate when there isn’t much to write about.
Not that this is an acceptable excuse for being caught in a zoo enclosure dressed like Bill Oddie trying to explain the game of Monopoly to a waddle of increasingly agitated penguins.
So read on for mildly interesting stuff on Google search bars, Google+ and how leaving your computer on at night might one day save lives. Continue Reading
It’s nice when companies do their best to help you out. Whether that’s going out of their way to find you the best deal on a phone contract or letting you have a 30 second head start after being found shopping in a Sainsbury’s skip, you really appreciate that extra mile. And that’s exactly what Google have been doing lately. With their updates to Google Now, Google Maps and Google+ Communities they seem to really want to improve everything for us, the users.
For a multi-billion dollar business Google’s motto couldn’t be simpler: “Don’t be evil”.
When you’ve been stung by an update it’s hard to know if this is true, but their top priority is and always has been their “customers”, the searchers and getting them the best results. In this post I’ll go over who won and who lost in this year’s major updates. Continue Reading
Google recently began a trial to incorporate Gmail into search results, it is only an opt-in service but will link your search to emails in your inbox.
If you searched for Amazon Kindle, for example, and you had received an order confirmation for a Kindle, the information about it might show up in the side bar.
You might be wondering what use this would be to anyone. Imagine if you had searched for something such as “Train Times” and you have an email with a ticket purchase in your inbox, the search results will provide information about your upcoming train, including times and news of any delays. Continue Reading
If you spend time on the internet, you may have noticed the increase in “SERP crowding”, where one or two domains take up the first three pages of the search results.
A post on SEOmoz attributed this to a sneaky Google update, their recent report shows that it has been getting worse too, up until this week.
It appears now that they have swapped this SERP crowding for displaying fewer results. Continue Reading
The weather today is… sunny with a chance of ranking stability.
Yes, that’s right, I’m talking weather and rankings! In this newsletter we wanted to introduce you to a fantastic new tool which we will be using to help us determine if a ranking or traffic drop could be due to a Google Algorithm update. Continue Reading
I believe the Daleks developed Google as part of an intergalactic experiment to prove to the rest of the technologically advanced species of the known macrocosm that they have a point.
When they shout, “Exterminate!” in our general direction, they do so for good reason.
This might sound like the talk of a man who is ten tubs of mental. Not so. I am sane (ish). I have proof. Continue Reading