Tag: Google

Google Ditch The Search Bar And Idle Computers Cure Disease

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It’s a slow week for SEO. And, in an industry where we’re used to changes at an alarming pace, newsletter editors can get a little bit desperate when there isn’t much to write about.

Not that this is an acceptable excuse for being caught in a zoo enclosure dressed like Bill Oddie trying to explain the game of Monopoly to a waddle of increasingly agitated penguins.

So read on for mildly interesting stuff on Google search bars, Google+ and how leaving your computer on at night might one day save lives. Continue Reading

Google Helps You Catch Your Flight And Connect With Google Communities

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It’s nice when companies do their best to help you out. Whether that’s going out of their way to find you the best deal on a phone contract or letting you have a 30 second head start after being found shopping in a Sainsbury’s skip, you really appreciate that extra mile. And that’s exactly what Google have been doing lately. With their updates to Google Now, Google Maps and Google+ Communities they seem to really want to improve everything for us, the users.
Continue Reading

Algorithms: Winners And Losers Of The Battle With Google

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For a multi-billion dollar business Google’s motto couldn’t be simpler: “Don’t be evil”.

When you’ve been stung by an update it’s hard to know if this is true, but their top priority is and always has been their “customers”, the searchers and getting them the best results. In this post I’ll go over who won and who lost in this year’s major updates. Continue Reading

Google traffic and aliens invade

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Google recently began a trial to incorporate Gmail into search results, it is only an opt-in service but will link your search to emails in your inbox.

If you searched for Amazon Kindle, for example, and you had received an order confirmation for a Kindle, the information about it might show up in the side bar.

You might be wondering what use this would be to anyone. Imagine if you had searched for something such as “Train Times” and you have an email with a ticket purchase in your inbox, the search results will provide information about your upcoming train, including times and news of any delays. Continue Reading

Google Penguin attack imminent

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If you spend time on the internet, you may have noticed the increase in “SERP crowding”, where one or two domains take up the first three pages of the search results.

A post on SEOmoz attributed this to a sneaky Google update, their recent report shows that it has been getting worse too, up until this week.

It appears now that they have swapped this SERP crowding for displaying fewer results. Continue Reading

Exterminate! Funny Google searches prove why the Dalek’s ethos is right

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I believe the Daleks developed Google as part of an intergalactic experiment to prove to the rest of the technologically advanced species of the known macrocosm that they have a point.

When they shout, “Exterminate!” in our general direction, they do so for good reason.

This might sound like the talk of a man who is ten tubs of mental. Not so. I am sane (ish). I have proof. Continue Reading

Be an author through Google

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One of the things we’ve being banging on about for weeks is the introduction of author thumbnails appearing in the search results and how they can make you stand out from the crowd.

What is interesting since their addition, is the amount of people struggling to understand exactly what restrictions are in place that may prevent your picture being shown.

An interesting article on SEOmoz had recently tried to illuminate this for us. Continue Reading

How technology is replacing search as we know it

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One of the things I absolutely love about digital marketing is the ever-changing face of things. Being kept on my toes and having to do a complete 180 at least once a month is a challenge I enjoy and thrive on.

One area which has piqued my interest recently is how technology is progressing at a rate that is going to completely annihilate everything we think we know about search over the next few years. We’re going to be fed into a new world of search with tech loaded clothing, tablets and Google following us everywhere we go! Continue Reading

Apple maps and search goes local

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There’s one thing Google have tried to make absolutely sure of over the last decade: SEO isn’t a template you can just fit your site to.

Their latest update slams that point home better than most.

It’s been a well known rule in SEO that your title tag (the bit you can see in the search engine results) has to be 70 characters or less. Otherwise your title would be cut off like thi…

Google have now scrapped that entirely. Continue Reading

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