Around the middle of Janurary, Google rolled out “Search Plus Your World” (hereon called SPYW), which means that logged-in users will get their organic search results augmented with socially shared content and markup, ostensibly from Google+. Danny Sullivan already wrote up two pieces about that (“Google’s Results Get More Personal”:http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285 & “Real-Life Examples of How Search Plus Pushes Google+ Over Relevancy”:http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554), which cover the changes brilliantly, so I suggest reading those, before carrying on. Continue Reading
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