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One of the things I absolutely love about digital marketing is the ever-changing face of things. Being kept on my toes and having to do a complete 180 at least once a month is a challenge I enjoy and thrive on.

One area which has piqued my interest recently is how technology is progressing at a rate that is going to completely annihilate everything we think we know about search over the next few years. We’re going to be fed into a new world of search with tech loaded clothing, tablets and Google following us everywhere we go! Continue Reading

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There’s one thing Google have tried to make absolutely sure of over the last decade: SEO isn’t a template you can just fit your site to.

Their latest update slams that point home better than most.

It’s been a well known rule in SEO that your title tag (the bit you can see in the search engine results) has to be 70 characters or less. Otherwise your title would be cut off like thi…

Google have now scrapped that entirely. Continue Reading

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