Last week Firefox rolled out their new update, Firefox 14, which features an automatic HTTPS encryption on all Google searches. This was expected for a while, but it’s no more welcome than the announcement first telling us it was coming.
What does this mean? All keywords used in search will show up as
(not provided) on Google Analytics.
Whereas before it would only affect users logged into Firefox, it now affects all Google searches used in Firefox. Internet Explorer is also keen to pursue later in the year.
This update affects digital agencies, SEO enthusiasts and web developers everywhere, and is sure to be the question most are asked about over the coming months. Continue Reading