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SEO, over the time that I’ve been working on it, has changed drastically. Back in the mists of time, it was fairly easy to simply create a site, get the title, meta keywords and description tags right, have OK content and you’d rank. Nowadays it’s somewhat more complex.

There’s various aspects that haven’t been traditionally considered part of SEO which have absolutely become part of it. Over a series of posts, I’m going to deconstructing each of these and looking at what needs to be taken in to account as part of it. Continue Reading

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Rich snippets attribute extra information to a search result to provide the searcher with a further insight into what the link may contain.

This could be information about the track listing on an album, for instance, or the star rating of your favourite restaurant. The good news, and there only really is good news, is that they give the searcher a more informed choice before they have clicked a link. Continue Reading

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