Viral Marketing

Strategy Internet Marketing considers viral marketing as a crucial link in the scheme of Web 2.0 marketing. We use viral marketing to create a buzz about a product/service or website through word of mouth publicity using interesting articles, videos, games or other online files as marketing material.

Rather than in-your-face marketing, we bank more on a consumer-to-consumer communication. In this day and age of social networking, users share content, images, audio and video clips, mailers and podcasts to exchange information. We create attractive and shareable content and graphics to promote your products/services that are certain to be forwarded by users thus creating a viral marketing chain.

Reasons behind the popularity of viral marketing:

• It creates a platform where marketers can build a customer base at a very cost effective acquisition cost.
• It helps your web site to stand out amongst the clutter and competition.
• The buzz marketing capability spreads the word about the website or products/services to the furthest corners of the web through republishing of articles, email communications being passed on, tagging, bookmarking sites and so on.
• It helps in increase the inflow of relevant traffic.
• Viral marketing materials do not run the risk of being labelled as spam on email servers as users forward them personally to their friends and contacts.

Although viral marketing is a comparatively less expensive but effective option to boost your online business, any such campaign needs to be executed and managed by experts to get the best results. We at Strategy Internet Marketing follow a step-by-step process for building up an effective buzz marketing chain.

The very first step is to develop a unique idea, which is in fact the toughest part in viral marketing. We create various types of viral marketing pieces, be it a creatively designed mailer, an ad unit, a newsletter, an audio or video clip, an engaging auto-responder or any such elements that are interesting enough to prompt the viewer to forward them to others thus creating a publicity chain.

You also get an edge over your competitors with the help of our expert Search Engine Optimisation (SEO) team as we do viral marketing in conjunction with many other forms of promotion, including different methods of search engine optimisation.

We develop viral marketing material after thoroughly studying the market and performing competitor analysis. When combined with an intensive SEO campaign, the whole package can catapult your website amongst the most accessible and frequented places on the web.

Our team of Search Engine Marketing Consultants also use other Internet marketing tools such as affiliate marketing and email marketing that may be suitable for your business.

Contact us today by calling 0845 838 0936 or email us. You will need to provide your web address so that we can review your site.