Usability Testing to Increase Conversions

This video is an example of a usability testing video - you can watch and listen to the tester work through the task that we set for them.

Benefits of usability testing:

• you can watch and listen as users perform tasks on your web site
• improvements made as a result of this process will convert more visitors to sales
• web users have high expectations - this helps you understand what they are
• if your web sitedoes not perform the way visitors expect, they will lose confidence and go to your competitors
• make sure your site works properly - quickly find problems with forms and the checkout process
• see if you are making a good first impression
• choose your demographics and control the task you need testing

Why do you need usability testing?

You can't afford to ignore usability testing because your smart competitors will be using these techniques to improve their web sitesand will be taking your customers away from you.

Have you ever walked into a shop and been so unimpressed that you have walked straight out again? It doesn't happen very often in the high street because shop owners see it first hand and do something about it. Usabilitytesting opens your eyes to exactly what your visitors think of your online shop front – the good, the bad and the ugly.

How does usability testing work?

Strategy offers a usability testing service that involves real people performing real tasks that are designed to test various aspects of your particular web site.Tests are captured on video while at the same time the tester's voice is recorded so you can see exactly where they click, what links they follow and how they interact with your website. You can also hear their thought processes as they navigate through your site and perform the set tasks.

Strategy will design the test to achieve agreed goals, we will select the testers, administer the tests, analyse the videos and collate the results into a written report summarising recommended actions for improving your site. This process never ceases to amaze and provide extremely valuable feedback.

Can you afford not to test your website?

If you would like to know more about our range of search engine optimisation services contact us today on 0845 838 0936 or drop us an email.